11 general skills or competencies (Job family competencies) for Marketing Communications Specialist II
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Explains the methodologies of successful proofreading skills.
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Level 2 Behaviors
(Light Experience)
Selects appropriate tools and techniques for proofreading.
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Level 3 Behaviors
(Moderate Experience)
Verifies submitted paperwork by proofreading to ensure logical flow and coherency.
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Level 4 Behaviors
(Extensive Experience)
Provides proofreading and editing initiatives to improve sentence structure and diction.
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Level 5 Behaviors
(Mastery)
Develops proofreading standards to obtain the most effective methods of detecting errors.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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12 soft skills or competencies (core competencies) for Marketing Communications Specialist II
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Illustrates how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Uses precise and appropriate terminology to explain the characteristics of the P/S.
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Level 3 Behaviors
(Moderate Experience)
Obtains information regarding the commonalities of diverse products and services within our business.
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Level 4 Behaviors
(Extensive Experience)
Proposes solutions to colleagues regarding implementation and operation-related considerations.
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Level 5 Behaviors
(Mastery)
Provides a full range of consulting for the product and service production team.
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Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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Summary of Marketing Communications Specialist II skills and competencies
There are 0 hard skills for Marketing Communications Specialist II.
11 general skills for Marketing Communications Specialist II, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Specialist II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.